Alix
Earle

Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey, and was raised largely in the Short Hills area of the state. Her father, Thomas "TJ" Earle, is the president of a family-run civil construction and asphalt contracting business, and her mother, Alisa Earle, was a stay-at-home parent who ran the household. Her stepmother is Ashley Dupré.

Earle grew up with an older sister, Ashtin, and four half-siblings, giving her a large blended family. She has said her competitive dance background as a child in New Jersey shaped her comfort performing in front of a camera years later.

She graduated from Red Bank Catholic High School in New Jersey in 2019 before enrolling at the University of Miami, where she pursued a Bachelor of Business Administration in Marketing at the Patti and Allan Herbert Business School.

Earle began posting on TikTok in February 2020, during her freshman year in Miami, initially sharing casual clips about college life. According to multiple profiles, her early videos got little traction, and it took nearly two years of steady posting before her content found a mass audience.

While in college she also worked as a marketing intern for her family's construction business and interned with a local boutique, experience she has credited with sharpening her instinct for brand partnerships once her following exploded.

Earle's breakthrough came in the summer of 2022, when she posted a sponsored video while openly discussing her struggles with acne instead of hiding it. The unfiltered honesty resonated widely, and she gained roughly two million TikTok followers within months, popularizing the "Get Ready With Me" (GRWM) format along the way.

Her audience's buying power became so strong that brands and fans began calling it the "Alix Earle effect" — the tendency for products she casually mentioned to sell out almost immediately. Marketing analysts have estimated that a single Earle video can lift a product's searches by up to 100% in a day.

Earle parted ways with the Hot Mess podcast and Alex Cooper's Unwell Network in 2025, later saying on her Netflix series that she felt "betrayed" by the split — a claim Cooper has disputed. She has since shifted her focus toward YouTube vlogs, brand ventures and television.

Beyond content, she has built out a business portfolio that includes her own skincare line, Reale Actives, along with investments in beverage brands such as Poppi and Sip Margs. Her modeling résumé includes Sports Illustrated Swimsuit, and she has fronted campaigns for beauty and fashion names including Tarte, Rare Beauty and Revolve.

Earle previously dated former MLB infielder Tyler Wade, a relationship that ended in December 2022 as her online following was beginning to surge. She went on to date NFL wide receiver Braxton Berrios, confirming the relationship publicly in November 2023 after months of speculation.

Earle and Berrios were together for roughly two years, navigating a long-distance relationship between her Dancing with the Stars schedule and his football career, before announcing their breakup in a TikTok video on December 13, 2025. She has since been linked in gossip coverage to other public figures, though she has not confirmed a new relationship.

Online, Earle is best known for her TikTok account (@alixearle, in the range of 8 million-plus followers) and her Instagram (@alixearle, roughly 4 million followers). She also runs a YouTube channel with several hundred thousand subscribers, posting vlogs, GRWM videos and behind-the-scenes content.

She has spoken candidly about anxiety, acne and body image, and has said that sharing her unfiltered daily life — rather than a polished version of it — is central to her brand and her connection with her audience.

Earle's fame has occasionally brought scrutiny alongside admiration. In 2024, alleged old social media posts containing offensive language resurfaced online, prompting public criticism; Earle addressed the backlash and apologized for the past posts.

Earle has also faced criticism over a paid appearance at Super Bowl LX festivities alongside Bad Bunny, which some commentators called "undeserved," a claim she publicly pushed back on in interviews.

Alix Earle's net worth is estimated at anywhere between $8 million and $20 million, depending on the source, with income drawn from brand partnerships, content creation, TV appearances, beverage-brand investments and her Reale Actives skincare line. These are unofficial estimates, not verified figures.

In 2026 she was named a Sports Illustrated Swimsuit cover star (shot in Botswana's Okavango Delta), performed at Super Bowl LX festivities in February, and launched her Netflix docuseries Earle Meets World on September 4. She turned 25 on December 16, 2025.